Bollywood Online Through YouTube Boxoffice
Old full length Bollywood movies have been on YouTube for quite a while now; but the latest addition would be a new channel called “Box Office” where Google India would showcase a new blockbuster movie after every month.
This movie channel could be accessed at any moment as it is live at http://www.youtube.com/boxoffice
This is not the first time that YouTube India would be showcasing a new movie on its website. This has been done earlier as well when YouTube India in collaboration with Big Pictures, Reliance showcased Salman and Arbaaz Khan’s Dabangg. This experiment was highly appreciated by the users but the movie was soon taken off the YouTube.
Google India didn’t go all guns blazing while making the announcement about launching its movie channel “Box Office”and kept the profile low. For the purpose of the announcement it only utilized Twitter.
YouTube’s Box Office would offer an opportunity to Indian viewers to watch recently released popular movies in High Definition format(1080p) from almost anywhere across the country. To watch the movie you don’t have to make payment through Paypal or Credit Card, what you need is just a normal internet connection and a flash player enabled internet connection.
The first film that would be showcased on YouTube’s Box Office would be Yash Raj film’s “Band Baaja Baarat” starring Anushka Sharma and Ranveer Singh. Yash Raj films are in a state of bliss as they are aware that, because of the advertising they would be able to earn lots of dollars which Google would be sharing with them.
Intel would be sponsoring Box Office and, unlike other videos on YouTube, the movies showed on Box Office would have 15-20 seconds of video advertisements that would be played after every ten minutes. Thus these movies will have 15-16 advertisements breaks that a viewer will not be able to avoid. Every party would be benefited by this initiative taken by YouTube; viewers would be happy because they would be able to watch High Definition movies without bearing any cost; Google would be relishing plenty of dollars that it would be earning from advertisers and advertisers would rejoice the reach that they would be able to attain through YouTube.